Description

Strategy comes from a Greek word “strategos” which means generalship i.e. art of the general.

A strategy could be –

• A plan or course of action or a set of decisions making a pattern or creating a common thread.
• A pattern or a common thread derived from the policies goals and objectives of an organization.
• The activities that move an organization from its current state to desired future state.
• The resources necessary for implementing a plan or following a course of action.

Strategic management refers to a set of managerial decisions and actions that determine the long-term performance of a corporation. It includes environmental scanning, strategy formulation, strategy implementation, evaluation, and control.

Table of Contents

• Introduction to Strategic Management
• Strategic Management Process
• Vision, Mission
• Business definition and Objective Setting
• Environmental Scanning
• SWOT Analysis, ETOP Analysis,
• BCG Matrix and ANSOFF Matrix
• Generic Business Strategies
• Portfolio Analysis
• Strategic Choice
• Strategic Evaluation and Control
• Strategic Leadership