Strategy comes from a Greek word “strategos” which means generalship i.e. art of the general.
A strategy could be –
- A plan or course of action or a set of decisions making a pattern or creating a common thread.
- A pattern or a common thread derived from the policies goals and objectives of an organization.
- The activities that move an organization from its current state to desired future state.
- The resources necessary for implementing a plan or following a course of action.
Strategic management refers to a set of managerial decisions and actions that determine the long-term performance of a corporation. It includes environmental scanning, strategy formulation, strategy implementation, evaluation, and control.
Table of Contents
- Introduction to Strategic Management
- Strategic Management Process
- Vision, Mission
- Business definition and Objective Setting
- Environmental Scanning
- SWOT Analysis, ETOP Analysis,
- BCG Matrix and ANSOFF Matrix
- Generic Business Strategies
- Portfolio Analysis
- Strategic Choice
- Strategic Evaluation and Control
- Strategic Leadership